Tuesday, February 3, 2015

VoIP Systems Enable Small Businesses To Grow

Growing a small business is a time-honored tradition around the world.

Everyone has to start somewhere and those tenacious enough to run with larger competitors are often able to compete with them successfully - sometimes developing into an equally-matched rival. It used to be that the tools in which to accomplish such lofty goals were incredibly out-of-reach. Advanced voice infrastructures, for example, were costly to install and cumbersome to upkeep. For smaller companies, this kind of functionality might have been, at one time, considered frivolous in its deployment.

But that was before VoIP arrived. According to TMCnet contributor Mae Kowalke, VoIP phone services have become "an equalizer" for small businesses.

"For most small businesses, they are unable to justify the cost of features such as IVR or a company directory that connects employees stationed in different physical sites," she wrote. "These are features that usually are reserved for larger enterprises. But with VoIP, especially hosted VoIP, they are just as affordable for the small business as for the larger enterprise clients."

Small businesses looking to stay on the cutting edge for the least amount of money should invest their time and resources into procuring VoIP. By bringing in advanced features and digital scalability, organizations operating with fewer funds will be able to present themselves as a relevant entity.

Making Small Business Look, Become Large

Because VoIP is so much easier to manage and implement than traditional landline systems, small businesses are in an interesting position. Tools that can be leveraged on a VoIP system run the gambit from essential (call following, voice-to-email transcriptions) to seemingly inconsequential (hold music), but not one of them should be underestimated by the people who use them. Hold music, for example, can allow small businesses to present themselves as next-generation companies on par with their corporate rivals.

But not only that, the money saved by discontinuing usage of legacy circuits and copper connections will allow small businesses to redirect funds to areas in need of improvement or expansion. VoIP's inherently low rates are among the top reasons that so many people are deciding to switch.

"VoIP can put the small business on parity with the larger competition, and also help it project larger than it is since an interactive voice response system sounds the same whether the company employing it is a Fortune 500 firm or a one-man business, " wrote Kowalke. 

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